A ‘Burning’ Passion For Success
By Harold Davis
Article Launched: 08/02/2008 01:00:00 AM EDT
Mike Lorelli of Darien has enjoyed the challenges of being a senior executive with both PepsiCo and Bristol Myers Squibb, and now he has landed a chief executive officer role with WaterJel Technologies in Carlstadt, N.J., producer of patented burn care products. Lorelli, who has built a 30-year career in consumer goods, likes his new role so much that he refers to himself as “chief passionate officer” on his business cards. “The previous CEO took an early retirement, and they asked me if I wanted to take over the property. I said, ‘Yes’ and that I’m crazy about your product.’ It’s a great investment for shareholders, and on top of that it’s a tremendous human service,” Lorelli said.