15 Norman Lane
Darien, CT 06820
Office: 203 924-0700 x 400
FAX: 203 655-6916
Email: miklorelli@aol.com
Website: www.Lorelli.net

Mike Lorelli's 30-year career spans a wide range of consumer products and services, and B2B categories, with responsibilities for both domestic and international units. His years as a line-operating manager have largely been with Fortune 100 companies: PepsiCo and Bristol Myers Squibb. For the last decade, as CEO, he has led revitalizations and turnarounds for private equity firms. For example, Dr. John Rutledge, Chairman of Rutledge Capital, will say: "I would invade China with Mike alone in a rubber boat." He is presently CEO of Carlstadt, NJ based WaterJel Technologies, the leader in burn care products. WaterJel is a Riverside Company.

Mike's assignments at PepsiCo included Executive Vice President – Marketing, Sales and R&D for Pepsi-Cola North America, President of Pepsi-Cola East, a $1.5 Billion operating company, and President for Pizza Hut’s International division where he led a "global or bust" charge, resulting in expanding the Company’s presence from 68 to 92 countries, surpassing McDonalds in country count. During his PepsiCo tenure, he is given credit for authoring the soft drink company’s "Big Event Marketing" strategy, which coupled the product with leading- edge events in entertainment, sports, consumer electronics, movies and home video.

Mike holds a Bachelor of Engineering degree in Industrial Engineering from New York University, and an MBA in Marketing from NYU's Stern Graduate School of Business. He has traveled to 54 countries, is an avid runner, claims to excel at no sport, is an active private pilot, former member of YPO, and author of the childrens’ best-seller "Traveling Again, Dad?" with profits donated to childrens' charities. Mike is a Director of Purple Beverage Company. He resides in Darien, CT with his wife Nancy.